Q:What is your educational background?
A: Lori got her Associates degree in fashion design and recieved her bachelors in business.
Q:How did you become an expert in trending?
A: Being active was her passion, she lives and breathes it so it was just a way of life so it was easy for her to stay up with the trends.
Q:What was the most difficult task in starting this business, getting clients, or retaining clients?
A:The hardest part about starting a business is the cash flow and getting brand recognition. Lori already had a lot of clients from previous work so it was not as hard for her to get clients. To retain clients it's important to have quality customer service and a quality product.
Q: Did the company start with a website or add it on later?
A: Added the website on later
Q:How does the business advertise or market?
A: Website, outdoor events, trade shows, sponsores, charity events and sponsered athletes.
Q:What is the most rewarding aspect of owning your own business? The most rewarding project?
A: Being able to give back to the industry and the community. They give a certain percent of the profit to childerns hospital, this is her favorite project she works on because she gets to give back to the kids.
Q: Do you enjoy owning your own business?
A: Most of the time she enjoys owning her own business, she says it is a lot of work though and can be very stressful, but it can also be very rewarding. Working for a corporation could have some benefits, you could have less responsibility and this could be less stressful, but she loves her job.
A: Lori got her Associates degree in fashion design and recieved her bachelors in business.
Q:How did you become an expert in trending?
A: Being active was her passion, she lives and breathes it so it was just a way of life so it was easy for her to stay up with the trends.
Q:What was the most difficult task in starting this business, getting clients, or retaining clients?
A:The hardest part about starting a business is the cash flow and getting brand recognition. Lori already had a lot of clients from previous work so it was not as hard for her to get clients. To retain clients it's important to have quality customer service and a quality product.
Q: Did the company start with a website or add it on later?
A: Added the website on later
Q:How does the business advertise or market?
A: Website, outdoor events, trade shows, sponsores, charity events and sponsered athletes.
Q:What is the most rewarding aspect of owning your own business? The most rewarding project?
A: Being able to give back to the industry and the community. They give a certain percent of the profit to childerns hospital, this is her favorite project she works on because she gets to give back to the kids.
Q: Do you enjoy owning your own business?
A: Most of the time she enjoys owning her own business, she says it is a lot of work though and can be very stressful, but it can also be very rewarding. Working for a corporation could have some benefits, you could have less responsibility and this could be less stressful, but she loves her job.
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