The active wear business is strong, retail sales of women's active wear including sports bras grew 2.6 percent to $30.54 billion from March 2011 to April 2011. According to consumer research firm The NPD Group. NPD categorizes active tops, bottoms, fleece wear, outerwear and jackets, swimwear, and "all others."
Performance retailers know the key customers is looking for both function and fashion in her performance apparel. This season consumers are reacting to the abundance of color on the floor as a way to update her current performance wardrobe.
While technological breakthroughs continue to be in demand, fashion is playing an even stronger role in active wear. The functionality of high tech fabrics teamed with fashion colors and updated styling are driving the sports and active wear industry. Consumers are very sophisticated, an active lifestyle is so important now and active wear is not just worn at the the gym but to and from the gym.
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