ISAM joined hands with WWD MAGIC in 2005 and now has a presence in both their February and August trade shows in Las Vegas. Both major and specialty store buyers travel from near and far to be the first to see and buy the newest and most fashionable merchandise. From swimwear and beachwear to cover-ups and beach accessories, ISAM at WWD MAGIC is THE place where retailers embark on their purchasing for the upcoming season.
Retailers at this trade show can either purchase after veiwing one of the many fashion shows or from personally approaching one of the manufacturers at a stand. Which ever way they choose, these buyers know how to get these swimsuits from there to a store near us!
Some trends seen this past Feburary
- Print heavy
- Mixing prints
- Bandeau/strapless
- High Contrast
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