On May 2nd PPR Bought Volcom for $607.5 million to strengthen lifestyle sports unit with skate and snow gear. PPR through experience with brands like Puma and other luxury groups has the potential to bring more sourcing capabilities, market knowledge and other operational expertise in areas such as product development, and retailing to help the Volcom company grow globally while still remaining to true to the authentic image the Volcom image upholds, states Joelle Diderich in an article on wwd.com 
Volcom already obtains a recognizable logo in the market place that in someways can be compared to a luxury skate brand. Volcom products have always obtained a desirable physique, strong quality, and unique designs. This recent purchase just reaffirms that the brand is here to stay and expand. Volcom is more than just a skate brand. Its a fashion statement with visual appeal and active durability.
No comments:
Post a Comment