No Sweat Yoga Wear

Improvements in fabric technology

The sweat apparel

phenomena may be credited to innovative technology and improvements in fabric, according to Mike May, a spokesperson for the Sporting Goods Manufacturing Association (SGMA), the global business trade association of manufacturers, marketers

and retailers in the sports products industry. “The quality of fabric keeps throughout the day, so women don’t have to change. The fabrications are better than ever before; it’s wash and wear and easy. The plus side is that women look nice while they’re wearing it.”

As far as enhancements in fabrications, “The biggest thing that we’ve noticed is wicking,” observes May, referring to the ability of fabric to remove perspiration from the skin while remaining dry, “so women can go from work on a casual day to a baseball game to the supermarket and be perfectly comfortable.”

But May is also quick to admit that stylish updates are also driving sales of sweat apparel at the moment. “The fashion element is quite strong right now; sweat apparel looks good and feels good.”

WGSN, November 8th, 2010

Tough workout? Lots of Sweat? Errands to run? NO WORRIES!

Women who live in there exercise gear no longer need to worry about a lingering smell if they can't shower and change after the gym! There has been a new trend for women to wear the workout gear around when they need to run there errands and the trend to make this socially acceptable is here! Manufacturers are using new fabric technology called "wicking" to create there yoga gear! Wicking is a technique used when creating the fabric that helps absorb sweat during a workout and after workouts, so that the clothing stays dry and also absorbs the smell! This is becoming very popular in yoga wear as well as many different exercise gear. Don't worry if your in a rush, you'll still smell great if you run into a crush!