- Team swimwear with denim shorts or drainpipe jeans
- Bikini tops, bandeaux or full swimsuits are ideal for summer festival looks
- Slouchy sheer or crochet cover-ups allow swimwear to remain in the spotlight
Wednesday, June 8, 2011
Swimwear as streetwear?
At Cochella 2011 we saw lots of emerging trends, one that stood out was the swimwear as street wear trend. This trend is great for music lovers at festivals trying to escape the heat while still looking chic.
Updates on the basic
- The sweetheart neckline is noted as a key shape for swimwear in every season, in one piece swimsuits, bandeaus and classic bikini tops
- Braided trims and ruching are popular ways of adding interest to this classic neckline
- Glamazonian animal prints update classic one-piece swimsuits
- Update sweetheart necklines for future seasons with wire inserts and butterfly angle cup
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| TheNext 2011 |
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| H&M 2011 |
Wednesday, June 1, 2011
Trend Expert 101- Elise Alonzo
What is your education background?
- Art Institute of Seattle- Bachelors in Fashion Design
How did you become an expert in trending?
- Research, passion and a great job as a buyer for Dillard's after graduation.
What was the most difficult task for you starting out?
- Initially I wanted to be a fashion show producer, which I sill do on the side, but as far as Dillard's the biggest challenge was understand the marketing side to fashion, it wasn't taught to me in school my degree is in design but they had so much confidence in my ability to be a buyer, they just through me in there.
So far, what has been the most rewarding aspect of your trending career?
- Dillard's sent me to Brazil to over see manufacturing on a line of shoes which were my design. It was amazing to see the process in front of me and so rewarding to see the final product hot off the press.
How does working for a large corporations compare to a small one?
- It's night and day. The large corporation world is like a little box which is driven by sales, what is selling is what you sell no if ands or buts. There are far to many guidelines for my creativity to blossom. Working as a fashion show producer on the side I am the trend setter, what I say goes, I forecast what I think is next, it's my predictions and yes they are usually right.
How do you stay current?
- Blogs and research period. I unfortunately do not have $10,000 to buy Pantone books but you can do pretty well on the web, which is free. I also look to the past and research how trends have evolved to see where they are going.
What trends do you think are here to stay?
- Well it depends on the season. Denim, the summer dress and floral prints will always be around from February through June, where as dark hues will always be F/W. The iconic edgy style will never go away, it will evolve over time however not reincarnate to how it once was, this is society evolving.
Q and A with Lori Meyer! Owner and designer for Fabel
Q:What is your educational background?
A: Lori got her Associates degree in fashion design and recieved her bachelors in business.
Q:How did you become an expert in trending?
A: Being active was her passion, she lives and breathes it so it was just a way of life so it was easy for her to stay up with the trends.
Q:What was the most difficult task in starting this business, getting clients, or retaining clients?
A:The hardest part about starting a business is the cash flow and getting brand recognition. Lori already had a lot of clients from previous work so it was not as hard for her to get clients. To retain clients it's important to have quality customer service and a quality product.
Q: Did the company start with a website or add it on later?
A: Added the website on later
Q:How does the business advertise or market?
A: Website, outdoor events, trade shows, sponsores, charity events and sponsered athletes.
Q:What is the most rewarding aspect of owning your own business? The most rewarding project?
A: Being able to give back to the industry and the community. They give a certain percent of the profit to childerns hospital, this is her favorite project she works on because she gets to give back to the kids.
Q: Do you enjoy owning your own business?
A: Most of the time she enjoys owning her own business, she says it is a lot of work though and can be very stressful, but it can also be very rewarding. Working for a corporation could have some benefits, you could have less responsibility and this could be less stressful, but she loves her job.
A: Lori got her Associates degree in fashion design and recieved her bachelors in business.
Q:How did you become an expert in trending?
A: Being active was her passion, she lives and breathes it so it was just a way of life so it was easy for her to stay up with the trends.
Q:What was the most difficult task in starting this business, getting clients, or retaining clients?
A:The hardest part about starting a business is the cash flow and getting brand recognition. Lori already had a lot of clients from previous work so it was not as hard for her to get clients. To retain clients it's important to have quality customer service and a quality product.
Q: Did the company start with a website or add it on later?
A: Added the website on later
Q:How does the business advertise or market?
A: Website, outdoor events, trade shows, sponsores, charity events and sponsered athletes.
Q:What is the most rewarding aspect of owning your own business? The most rewarding project?
A: Being able to give back to the industry and the community. They give a certain percent of the profit to childerns hospital, this is her favorite project she works on because she gets to give back to the kids.
Q: Do you enjoy owning your own business?
A: Most of the time she enjoys owning her own business, she says it is a lot of work though and can be very stressful, but it can also be very rewarding. Working for a corporation could have some benefits, you could have less responsibility and this could be less stressful, but she loves her job.
ISAM at Magic
Founded in 1978 as a non-profit association for swimwear manufacturers world-wide, ISAM (International Swimwear / Activewear Market) was created to strengthen and unify the swimwear industry.
ISAM joined hands with WWD MAGIC in 2005 and now has a presence in both their February and August trade shows in Las Vegas. Both major and specialty store buyers travel from near and far to be the first to see and buy the newest and most fashionable merchandise. From swimwear and beachwear to cover-ups and beach accessories, ISAM at WWD MAGIC is THE place where retailers embark on their purchasing for the upcoming season.
Retailers at this trade show can either purchase after veiwing one of the many fashion shows or from personally approaching one of the manufacturers at a stand. Which ever way they choose, these buyers know how to get these swimsuits from there to a store near us!
Some trends seen this past Feburary
- Print heavy
- Mixing prints
- Bandeau/strapless
- High Contrast
images from : http://www.isamla.com/gallery.php
ISAM joined hands with WWD MAGIC in 2005 and now has a presence in both their February and August trade shows in Las Vegas. Both major and specialty store buyers travel from near and far to be the first to see and buy the newest and most fashionable merchandise. From swimwear and beachwear to cover-ups and beach accessories, ISAM at WWD MAGIC is THE place where retailers embark on their purchasing for the upcoming season.
Retailers at this trade show can either purchase after veiwing one of the many fashion shows or from personally approaching one of the manufacturers at a stand. Which ever way they choose, these buyers know how to get these swimsuits from there to a store near us!
Some trends seen this past Feburary
- Print heavy
- Mixing prints
- Bandeau/strapless
- High Contrast
Yoga on the Runway!
http://www.youtube.com/watch?v=C4FmNpMOGQs
Is it a workout class or a fashion show? It's both! Lulu Lemon put on a fashion show where the models didnt just walk down the runway but they actually did yoga on the runway! This is a new trend to help raise the sales of the product because you can actually see the product in action. You can see how looks on the body while exercising, so you have a better idea of what you will look like!
Is it a workout class or a fashion show? It's both! Lulu Lemon put on a fashion show where the models didnt just walk down the runway but they actually did yoga on the runway! This is a new trend to help raise the sales of the product because you can actually see the product in action. You can see how looks on the body while exercising, so you have a better idea of what you will look like!
Activewear Trends- Summer
A shift to warm-weather essentials like short shorts, knickers, sleeveless vests and racerback tanks. Retailers have began showcasing large selections of running apparel and footwear, and bright mustards and corals updated various assortments. Fresh active ponchos and unique design details keeps the sport apparel market interesting. This designs like these its not easy to come up with an excuse to not head outdoors.
Coral Hues are Strong- Coral will flatter almost any skin tone, so why not embrace the coral wave, new designs incorporate flattering cuts to enhance your active lifestyle.
Knickers gain traction- Comfy? yes, oh so chic? yes.
Bright Mustards- Yellow is not the most favourable color in the box, but by far the brightest! Who doesn't need a bit of sunshine in Seattle cool summer weather?
Poncho Updates Active Look- Having an off day? Slip on one of these and boost your endorphins! You'll be feeling better and looking fantastic in no time.
Coral Hues are Strong- Coral will flatter almost any skin tone, so why not embrace the coral wave, new designs incorporate flattering cuts to enhance your active lifestyle.
Knickers gain traction- Comfy? yes, oh so chic? yes.
Bright Mustards- Yellow is not the most favourable color in the box, but by far the brightest! Who doesn't need a bit of sunshine in Seattle cool summer weather?
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